The right answer, not just any answer
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Andrew Last
27 Apr 2023
Harvard and The B2B Marketing Agencies Benchmarking Report 2023
Some great news to celebrate here at Harvard: we have once again ranked highly in B2B Marketing’s Agency Benchmarking Report 2023.
Featuring at number 17 in the Top B2B Marcomms Agencies list, it’s the fifth year in a row that Harvard has made the top 20 in the UK’s best B2B marketing agencies listings – and coincides with our 12th year of consecutive growth.
It’s a brilliant reflection on our growth as an agency – in terms of our diversity of people, clients and services – and we are proud to be in the company of the UK’s best and brightest B2B marketing and comms agencies. This includes our parent agency VCCP Business who rank seventh in the Top International B2B Marketing Networks.
The benchmarking report is a fascinating read. As well as the league tables, it features insights and perspectives from agency leaders on the big trends for 2023.
Agent 3 and Expandi Group extol the virtues of ABM; Bray Leino and the Marketing Pod reflect on ESG and sustainability comms; Hut 3 and Hotwire discuss the importance of intent data; Napier and Revere implore brands to focus their comms on trust and authenticity; Fox Agency, Torpedo and Twogether chime in on Web 3 and the metaverse; for Gravity Global and The Marketing Practice, the big bet is on creativity and brand building.
Phew. There’s a lot to digest here for anyone, let alone a time-poor CMO who is navigating a ‘confluence of challenges’.
The question for many marketers in 2023 is simply: “Where do we start?”
At Harvard, our philosophy is built around a ‘trusted advisor’ approach for our clients. From active-listening to asking questions that understand the ‘why?’, we are at our most effective when taking a challenger mindset to understanding our clients’ challenges and helping them define the move they need to make.
This is underpinned by a depth of technology industry experience combined with a full suite of integrated services that cover everything from branding and demand generation to influencers and PR. Meaning that we can offer the right answer and service offering to client challenges, rather than a response that suits our specialism.
