Harvard hires new MD to turbo-charge integrated marketing offering

Chime specialist tech agency, Harvard, has hired Andrew Last as Managing Director, Marketing. As part of the Harvard board, Andrew’s role is to help grow its integrated marketing services offering; covering everything from rebrands and content creation to awareness and demand generation campaigns. Andrew joins from award-winning creative agency, Earnest, where he spent 9 years as Client Services Director and a member of its senior leadership team. Running a sizeable client services function and with responsibility for the agency’s business development activity, Andrew also managed a portfolio of integrated b2b clients including Mastercard, Google and Samsung. Previously, Andrew was at global b2b agency, Gravity Global. Louie St Claire, Harvard CEO, said: “This is a pivotal hire and a massive coup for us. Our marketing services revenue grew by 54% in 2019 so now is the ideal time to support a growing need for a more integrated offering beyond PR. Andrew has spent the last 20 years in this world so his experience will be invaluable to our growth plans.” Andrew added: “Everything is in place at Harvard and within the wider Chime group to deliver best-in-class marketing and campaigns for global tech brands. I’ve been hugely impressed with the calibre of the people and the quality & creativity of the work already being produced here – and I can’t wait to help guide us to even bigger and better things.”